Maeve Hamill Media

"In the Music Industry, the power of marketing online is the most useful asset in the promotion of music products." To what extent do you agree with the statement? (50 marks) I strongly agree with this statement. I feel that now-a-days social media is one of the most powerful strategies the industry has to use these days. Social media has millions upon millions of users and this creates a massive population of people to appeal to and who can witness things you post and promote.   The Music Industry relies heavily on promotion of music products due to the high demand and use of the internet. The internet has a broad range of pages and website where merchandise can be bought whether its for a clean fortune on  eBay or on the branded website. Tour merchandise is a way that bands can make money and promote their new album or tour and it can also be made exclusive. For example, Odd Future change the whole experience of getting merchandise online and make...

CASE STUDIES ON SUCCESSFUL ONLINE MUSIC MARKETING Arcade Fire – Interactive Music Video Using Google Street View Arcade Fire utilized HTML5 to create an interactive music video for “We Used To Wait.” Users are prompted to enter the address of their childhood home at the start of the video. While watching the video, scenes from your old neighborhood are pulled in using Google street view.  The elements of new technology, interactivity, nostalgia, experimentation, and personalization all aided in making this video a huge hit. Think about those factors for your next campaign.  The Poison Control Center – Tumblr Tour Blog The Poison Control Centre have an awesome tour blog. The band uses Tumblr, a simple and free blogging platform, to regularly update their fans from the road. After each show they share pictures, videos, and posts about their experiences, even down to thanking the sound guy, door person, bartender, and of course the fans. They do it right by updating fr...