Maeve Hamill Media

"In the Music Industry, the power of marketing online is the most useful asset in the promotion of music products." To what extent do you agree with the statement? (50 marks) I strongly agree with this statement. I feel that now-a-days social media is one of the most powerful strategies the industry has to use these days. Social media has millions upon millions of users and this creates a massive population of people to appeal to and who can witness things you post and promote.   The Music Industry relies heavily on promotion of music products due to the high demand and use of the internet. The internet has a broad range of pages and website where merchandise can be bought whether its for a clean fortune on  eBay or on the branded website. Tour merchandise is a way that bands can make money and promote their new album or tour and it can also be made exclusive. For example, Odd Future change the whole experience of getting merchandise online and make...

CASE STUDIES ON SUCCESSFUL ONLINE MUSIC MARKETING Arcade Fire – Interactive Music Video Using Google Street View Arcade Fire utilized HTML5 to create an interactive music video for “We Used To Wait.” Users are prompted to enter the address of their childhood home at the start of the video. While watching the video, scenes from your old neighborhood are pulled in using Google street view.  The elements of new technology, interactivity, nostalgia, experimentation, and personalization all aided in making this video a huge hit. Think about those factors for your next campaign.  The Poison Control Center – Tumblr Tour Blog The Poison Control Centre have an awesome tour blog. The band uses Tumblr, a simple and free blogging platform, to regularly update their fans from the road. After each show they share pictures, videos, and posts about their experiences, even down to thanking the sound guy, door person, bartender, and of course the fans. They do it right by updating fr...

Improvements in the production processes in the music industry have drastically changed in recent years due to massive advancements in technology and software. The  use of technology within the music industry has been ground changing and has made huge steps forward making the sound quality even more enhanced and to make the whole music smooth and kinder on the ear.  The latest technology has an important link between technological creativity and art.  For example,  Max Matthew introduced the first digital synthesis in the year 1957-58 along with the Music I and Music II at Bell Labs. During the year 1970’s to 1977, music technology keeps on evolving to its most advanced form in year 1982, where the new Compact Disc system was introduced. With the fast paced advance of the music technology industry, people have used a MIDI (Musical Instrument Digital Interface), rolling to the Cmix, Csound, High quality digital audio work stations for PCs or personal computers unti...

Produce definitions/examples/analysis for the following: (a few obvious ones will be definition only) PRODUCTION DESIGN Production Design creates the mood, atmosphere and context of a film through the expressive use of space, objects, forms and colour. The Production Designer interprets the written word for the screen, bringing all the visual elements together to create a story world.  LOCATION/SETTING The place or type of surroundings where something is positioned or where an event takes place. STUDIO A  film studio   is a major entertainment company or motion picture company that has its own privately owned  studio  facility or facilities that are used to make  films , which is handled by the production company. SET DESIGN Set design refers to the creation of the background and surroundings of a set in the production. This requires the creation of different sets and the arrangement of them to create a different scene. Th...

DIEGETIC SOUND This is when the source of sound is visible on screen or implied to be present in the scene like voices or sounds created by objects.  NON DEGETIC SOUND This is when the source of sound is not visible on the screen and hasn't been implied to be present like narrator's commentary or sound effects that have been added.  Non-Diegetic Sound Example from shuette on Vimeo . SYNCHRONOUS SOUND Synchronous sound is sound that is matched to certain movements occurring in the scene e.g when footsteps correspond to feet walking and  can be recorded on a tape or magnetic film.  it's recorded on a magnetic film then the synchronisation between the picture and sound has to be precise in order to match both at the same speed  to make it look realistic and synchronized. ASYNCHRONOUS SOUND Asynchronous sounds match the action being performed however is not precisely synchronised with the action. Asynchronous sou...

What is transition of image and sound? A transition of sound is used to maintain the flow between two scenes and this is usually done by removing all background music from the scene and perhaps inserting music and fading it into the two merged scenes.  A transition of image is used when moving between two scenes and is usually faded out. There are many ways to do this depending on the atmosphere during the scenes.  Why is editing so important? Editing is important in filming as it helps the gentle and desecrate transition between shots and scenes become more perfect and less harsh. It can also benefit the actor/actress as if they don't get their lines correct then it can be cut out or shot again and merge in with the previous scene instead of having to shoot it all in one go. The differentiation between scenes can be obvious but gentle like going dead black at the end of one scene and fading from black in the second scene....